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Digital Content Lead & Media Strategy – MSU Esports
Project type
Social Media Campaign
Date
2024
Location
Management And Science University
Role
Main Content Creator & Social Media Strategist
During my tenure with the MSU Esports Club, I spearheaded the creative direction for the organization’s TikTok presence. I focused on humanizing the esports brand by blending high-energy gameplay highlights with "behind-the-scenes" lifestyle content and trending challenges. My goal was to increase student engagement and foster a sense of community around the university's gaming scene.
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